New entrant my Lovely goes live on Friday, with a business proposition aimed at those over 50s.Matt Connolly conceived the idea of the website to dispel the stigma and solve a problem presented to him around the Sunday lunch table.(As a Silicon Valley firm, we have been in the online dating business for over 16 years! Of course, there’s no one-size-fits-all, but their number one criteron make sense to us: an emphasis in profile questions on mutual interests and honest self-representation over looks and sexual prowess.Maybe you have been without someone special in your life for a while.Whatever your life story is, let us assist you in finding that special someone, from casual daters to serious singles.According to a You Gov Survey last year, one in five relationships in the UK now start online, with UK singles contributing almost £3.4bn annually to the economy in their search for a partner.With some 5.8m people over 45 living alone and some 1.7m women over 65 who are widowed in the UK, online dating for the over-50s has become big business.
Over the course of several months of online dating, I discovered that the pool of available older women is vast and diverse (as is true of men, although perhaps to a lesser extent) and that with a little effort, a reasonably intelligent, halfway-presentable person can usually generate some interest on dating websites. We’ve survived death and divorce, raised families, managed careers and built support networks of family and friends.
By doing so, we maintain a consistent age range dedicated specifically to mature members interested in meeting others online.
Maybe you just broke up with a long-term partner or your love passed on.
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